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Four Tweeting Do’s
1. Tweet to add value.
You have an opportunity to maximize the content that sits in your website and/or blog. Link to content that is helpful, interesting, and/or funny.
2. Tweet to engage people socially.
Be real. Don't do a hard sell of your products or services.
3. Test different copy approaches for your tweets.
Writing tweets is often like writing effective headlines. Some tricks are using tweets that start with, "How to..," or "7 Ways to...," or "The secret to..." Track each tweet and learn what does and does not work.
4. Demonstrate you are part of the social community.
Link to sites other than your own site in your tweets. Provide your followers with important information. Twitter is a social network. Think about what you can do everyday to add value for your target.
Six Tweeting Don’ts
1. Never tweet something that you will regret. Rule: If you wouldn't want your boss or Mom to read the tweet, don't tweet it.
2. Never go into hard-sell mode.
3. Do not use auto-DM responders. It's not social. It's alienating.
4. Do not have a long public tweet conversation. Take it private to DM or email.
5. Do not broadcast tweets in bunches.
6. Do not become addicted to Twitter.
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