Wrong!
Image by Candie_N via Flickr
Look at how the Twitter process works will for you:
1. People are joining Twitter at an incredible rate.
Twitter is the fastest growing social network on the internet with over 23 million users today, and an estimated 50 million users by the end of next year. If you think your customers are not on Twitter, think again.
2. People build communities of followers with similar interests.
These communities of followers are built through messages or tweets. People share valuable information every day on Twitter. Find the people who are interested in your products and messages, and their followers are often your potential customers.
3. Twitter users are in a friendly, open, social network, and embrace those who are there to help rather than hard sell them.
A social network is a fun escape for people. On Twitter connections happen and Twitter friendships are made. Provide value in an authentic way and you will be accepted. It doesn't take much to win people over in Twitter.
4. Twitter has marketing power. It is proven to work to sell products, improve customer service, conduct real-time research, create new partnerships, and much more.
Do things the right way and you succeed on Twitter. The key is to understand the Twitter environment, build up a quality following, add value for your followers through your tweets, and engage them as a friend.
Twitter is not a waste of time for business, and yes, even for your business.
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