A business can use tweets to listen, broadcast, and engage. The more you engage people on Twitter the more potential you have to influence their perceptions and behavior.
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Here is an analogy to help you understand why Twitter has such marketing potential. Twitter is like TV. Well, not quite. But you know that TV has the potential to influence viewers. Twitter has the potential to influence your target audience.
Take a look at the comparison of Twitter and TV:
TV: 100+ stations that broadcast on your TV set.
Twitter: Millions of potential broadcasters on Twitter. They are the users.
TV: You view the programs you like, usually recorded.
Twitter: You view messages (tweets) from the users you like, in real-time.
TV: A passive, one-way communication appliance.
Twitter: An active, multi-communication application.
Your business can become a broadcaster on Twitter and have influence. But you need to do things the right way! You need to provide valuable and timely information. You need to follow Twitter etiquette. You need to engage your followers in an authentic way.
Use Twitter the right way and your audience will follow you and be influenced by you.
Are you using Twitter the right way?
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