Is Twitter Right For Your Business?

When I talk to marketing people who are not using Twitter, there are two general reactions:

One group says: "I know I should check it out, but I'm too busy to learn about it right now."

The second group states, "I've been to Twitter, and the question 'what are you doing" has nothing to do with my business. Who cares? Twitter is a waste of time."

I am here to tell you that Twitter is not a waste of your time!



Twitter is proven to be an effective marketing tool for business. When used the right way, Twitter can help you to sell products, improve customer service, conduct real-time research, build new partnerships, and much more.

Twitter is a free social networking service that lets users send and receive short text messages of up to 140 characters called tweets, in real-time using the web and mobile devices. It sounds so simple, and yet, it is the fastest growing social media site with over 23 million users, with an estimated 50 million by end of next year.

While Twitter adds another marketing tool to learn in your already complex set of media vehicles, it is one that you should consider. The reason is the following:

Twitter provides your business an opportunity to connect, converse and influence the behavior of consumers one-on-one at the right time with a tailored message. If you use Twitter the right way, these consumers can turn into your advocates. These conversations also have the potential to reach and influence thousands of other Twitter users who listen in.

Twitter works for business because you can:

1. Connect with consumers in a friendly, social, open environment

2. Converse with consumers with a message that answers their questions at the time they are making purchasing decisions about your products.

3. Bond with your customers so they become advocates of your products; there is no source of information more trusted than a friend.

Stop wondering if Twitter is right for your business because it is!