Three Key Marketing Tactics To Use on Twitter

There is so much more going on in the world of marketing today. There are traditional media approaches such as TV, radio, print, direct mail and newspaper. There is Internet marketing with banner ads, display ads, search engine marketing, email, online videos, widgets, and more.

Now with social media networks, it's time to take that next step. With Twitter, you need to take one step beyond where you've ever been before. Don't be afraid. It's simple to understand. It's where your business needs to be an active participant.




There are essentially three marketing tactics to use on Tactics:

1. Listen

To listen with Twitter means that you are tracking what other users are saying in their tweets about your business. Now you can determine if your new product is getting positive or negative word-of-mouth, if your customer service is excellent or not, and even get an overall impression of what people think about your business. Wouldn’t it be great to know what your customers are saying about you? Wouldn't it be great to know what your customers are saying about your competition?

2. Broadcast

To broadcast are to send one sided tweets. Those are the messages that alert your followers to any information you believe is valuable for them. It can be a company press release or a link to an article on your blog or website. Twitter gives you a great opportunity to maximize the value of your content on your website by broadcasting.

3. Engage

To engage is to have a conversation with other users on Twitter. While we all know that salespeople think ABC means “always be closing,” it is different on Twitter. With Twitter, ABC means “always be conversing.” That is because the more you converse and engage with followers, the more potential you have to influence their decisions, at the right time with the right message.

You can do just one of these marketing tactics, two of them, or all of them. Ideally, you should be using all three of these tactics to fully take advantage of the power of Twitter.